TV Station Management Workshop

Course Code MM40:

TV Station Management Workshop

Course Content/Outline:

  • Millennial Media: Media Tradisional, Media Baharu & Internal Media.
  • Kecenderungan Generasi Millennial / Content Consumption.
  • Cabaran Media Millennial & Potensi Media Baharu
  • Konsep TV Millennial – TV Tradisional vs TV Millennial
  • Identiti & Nilai Korporat teras operasi stesen TV
  • Pengurusan TV professional: fahami sturktur, potensi, risiko dan perundangan.
  • Pengurusan Krisis Era Millennial
  • Pengenalan Strategi Millennial
  • Meta-Verse, Cross-Channel / Multi-Platform, TV+FB+Youtube
  • Formula Pemerkasaan Kandungan Digital – Localization
  • Millennial Media Plan: Potensi Pelaburan Media Baharu / Internal Media.
  • Internal Media Monetization – Jana Pendapatan Mampan.
  • Dunia baharu ‘Sosial Commerce’.
  • Profil Pelanggan TV / Customer Segmentation.

Duration:

21 hours (3 days)

Fees:

  • In-House Course (click to request for quotation)
  • Public Course RM1,300 pax/day

Targeted Industries:

Services & Media Industry

Prerequisites/Eligibility:

This course is offered to TV station management, senior management, policy maker, media practitioners, videographers, and photographers to upgrade their skills to meet the new standard of Millennial Media. This course is offer in Malay Language only.

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