TV Station Management Workshop
Course Code MM40:
TV Station Management Workshop
Course Content/Outline:
- Millennial Media: Media Tradisional, Media Baharu & Internal Media.
- Kecenderungan Generasi Millennial / Content Consumption.
- Cabaran Media Millennial & Potensi Media Baharu
- Konsep TV Millennial – TV Tradisional vs TV Millennial
- Identiti & Nilai Korporat teras operasi stesen TV
- Pengurusan TV professional: fahami sturktur, potensi, risiko dan perundangan.
- Pengurusan Krisis Era Millennial
- Pengenalan Strategi Millennial
- Meta-Verse, Cross-Channel / Multi-Platform, TV+FB+Youtube
- Formula Pemerkasaan Kandungan Digital – Localization
- Millennial Media Plan: Potensi Pelaburan Media Baharu / Internal Media.
- Internal Media Monetization – Jana Pendapatan Mampan.
- Dunia baharu ‘Sosial Commerce’.
- Profil Pelanggan TV / Customer Segmentation.
Duration:
21 hours (3 days)
Fees:
- In-House Course (click to request for quotation)
- Public Course RM1,300 pax/day
