Professional Millennial Media for VIP & Corporate Communication

Course Code: MM67

Professional Millennial Media for Corporate Communication

Course Content/Outline:

  • Strategic Positioning for Effective Media Relations
  • Understanding Responsibility – PR, Business Journalist, Reporter, New Media
  • Persona vs Charisma – Be the Best Men in Media Lens
  • Public Relation Skills – Engaging Millennial Media
  • Millennial Media Protocol: Press Conference, Exclusive Interview, and ‘Jolok’ Interview Session
  • Preparing Millennial Media Content: Press Release, Speech, Media Analysis, Data/Report
  • New Norm – Best Practice for Online Video Press Conference
  • Media/Communication Crisis in Millennial Era – How to mitigate the risk.
  • Digital Media Challenges – New Media & Cybertroopers
  • Millennial Media Plan: Investing in New Media / Internal Media
  • Internal Media – Tuning to Powerful Social Media
  • Exposure To Advance Media Tool – Influencer, Cybertroopers, New Media


14 hours (2 days)


Targeted Industries:

Services, Banking, Education and Manufacturing Industry


Senior Management/Professionals/Public Relations Practitioner. This preparatory program is suitable for those with significant responsibilities, who need exposure to millennial media skills to manage the strategic communication team.