Social Media Managers
Course Code: MM60
Social Media Managers
Course Content/Outline:
This 2 days training will be focussing on developing Millennial skills specifically for Social Media Managers. Participants will be introduce to two crucial knowledge for social managers, ie; digital marketing and producing digital content. This training will be conduct by professional media practitioner and experienced social media managers.
- Strategic Positioning for New Media in Millennial Media Skills
- Definitions on New Media and its Challenges
- Latest development in Social Media Industry
- Millennial Skills : Digital Content Producer
- Content: Graphics, Pictures, Videos, Promotions Design, Live Streaming
- Millennial Skills : Digital Marketing
- Growth strategy: organic vs exponential
- Millennial Media Plan: Investing in New Media / Internal Media
- Advertisements, FB Ads, Influencers, ‘Free Ads’
- Internal Media – Tuning to Powerful Social Media
- Exposure To Advance Media Tool – Influencer, Cybertroopers, Big Data, Engagement Report, SocMed Listening Tools, Data Collections Tools.
- New Norm in New Media – Social Commerce!
- Media/Communication Crisis in Millennial Era – How to mitigate the risk.
- Digital Media Challenges – Legality, Copyright, Legal Action, ‘Cytro’ Attack
Duration:
14 hours (2 days)
Fees:
- In-House Course (click to request for quotation)
- Public Course RM1,300 pax/day
