Professional Millennial Media for Corporate Communication
Course Code: MM67
Professional Millennial Media for Corporate Communication
Course Content/Outline:
This preparatory program is suitable for those with significant responsibilities, who need exposure to millennial media skills to manage the strategic communication team.
- Strategic Positioning for Effective Media Relations
- Understanding Responsibility – PR, Business Journalist, Reporter, New Media
- Persona vs Charisma – Be the Best Men in Media Lens
- Public Relation Skills – Engaging Millennial Media
- Millennial Media Protocol: Press Conference, Exclusive Interview, and ‘Jolok’ Interview Session
- Preparing Millennial Media Content: Press Release, Speech, Media Analysis, Data/Report
- New Norm – Best Practice for Online Video Press Conference
- Media/Communication Crisis in Millennial Era – How to mitigate the risk.
- Digital Media Challenges – New Media & Cybertroopers
- Millennial Media Plan: Investing in New Media / Internal Media
- Internal Media – Tuning to Powerful Social Media
- Exposure To Advance Media Tool – Influencer, Cybertroopers, New Media
Duration:
21 hours (3 days)
Fees:
- In-House Course (click to request for quotation)
- Public Course RM1,300 pax/day
